The Wild Thing Project has grown out of the report Natural Childhood originally commissioned by the National Trust. The Trust and other founding organisations behind the project have recognised that to make any real difference to the disconnection between children and nature, a wider network is required.
The resultant Wild Network is looking to influence national policy and encourage opportunities for children to develop relationships with nature. The campaign is deliberately void of any existing organisation brands and seeking to show the support of as many organisations as possible as it develops policies to influence future UK Governments. Look out for screenings of a great film made by the project and designed to highlight a range of issues influencing a generations access to nature.
For more details see www.projectwildthing.com